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About the West End

Est 1536

Situated in the core of Central London, the West End is a hub of culture, entertainment, eccentricity, and style.  Though Soho still contains its strip clubs and sex shops, today the sleaze is on the margins and it is the eclectic mix of bars, brasseries, and boutiques that take centre stage.  Soho’s history and culture - once home to Mozart, Karl Marx and The Sex Pistols - is equally buzzing and the independent shops scattered around this area reflect its vibrancy and rich cultural, musical, and theatrical heritage.

Whether your style is retro or edgy you will find some one-of-a-kind pieces that reflect the quirky individualism of London and blend together current trends. Enter Kingly Court, an oasis of calm from the bustle of Carnaby Street, to find vintage inspired designs in an intimate shopping atmosphere.  Along Brewer Street Market big names such as Chloe and Burberry are an example of the labels you're likely to find here, at big discounts.  Perhaps music, books and vintage magazines are more your thing and Soho certainly gives more than a nod to music and literature.

East of the Charing Cross Road lies Covent Garden, perhaps better known for tourists and theatres than boutiques, but there are still treasures to be discovered around and beyond Seven Dials and the Market.  Visit Soho and Covent Garden for things old, new and borrowed - and for something blue there is always Kingly Street’s Ain’t Nothin’ But... or Frith Street’s timeless Ronnie Scotts.

Boutiques in the West End area

Fourth & Main


17 Newburgh Street, W1F 7RZ
Tel: 0207 287 5007

Independent Designer

Fourth & Main is a new clothing and contemporary lifestyle brand comprising a capsule menswear collection and a bi-annual arts and culture publication.

Lucy in Disguise


48 Lexington Street, W1F 0LR
Tel: 0207 434 4086

Collectors Vintage & Designer

Lucy in Disguise is the brainchild of sisters Lily Allen and Sarah Owen. Only the highest quality labels, designers and looks are brought to the customers.

Revival Retro


2.11 Kingly Court, W1B 5PW
Tel: 0207 287 8709

Independent Designer

Vintage style clothing and footwear inspired by the glamour and decadence of beautiful bygone eras; The Roaring Twenties, The Golden Age of Hollywood and The Swing Era

Bang Bang Exchange Soho


9 Berwick Street, W1F 0PJ
Tel: 0207 494 2042

Women's & Men's Vintage

Bang Bang Clothing exchange has been providing London's best dressed with a selection of the finest second hand designer, vintage and high street clothing for over a decade.

Bang Bang Exchange Fitzrovia


21 Goodge Street, W1T 2PJ
Tel: 0207 631 4191

Women's & Men's Vintage

Bang Bang Clothing exchange on Goodge St is a womenswear vintage boutique that has been providing London's best dressed with a selection of the finest clothing.

Orion London


17 Monmouth Street, WC2H 9DD
Tel: 0207 836 9040

Independent Designer

Orion London was created in 2005. Their mission is to create ready-to-wear, high quality garments that have been influenced by the current trends with a small nod to retro culture.

Vin Mag


39-43 Brewer Street,, W1F 9UD
Tel: 0207 439 8525

Books & Collectibles

Founded in 1980, Vin Mag is the original Vintage Shop on Brewer Street in the heart of Soho, and offers a unique range of entertainment memorabilia from the 20th century and beyond.

The Loft


35 Monmouth Street, WC2H 9DD
Tel: 0207 240 3807

Women's & Men's Vintage

The Loft is a unique shop in Covent Garden that specialises in buying and selling new and second hand designer clothes and accessories for men and women.

Best Known For

  • Hotels
  • Restaurants
  • Vintage clothing
  • Theatre
  • Nightclubs
  • Sightseeing

Getting There


  • Bond Street (Central & Jubilee Line)
  • Covent Garden (Piccadilly Line)
  • Holborn (Central & Piccadilly Line)
  • Leicester Square (Northern & Piccadilly Line)
  • Oxford Circus (Bakerloo, Central & Victoria Line)

Transport for London Journey Planner


This part of London is incredibly busy and finding parking is hard and very expensive. We recommend public transport to
complete your journey.

Opening Times

Opening times vary,  10:00am - 20:00 Every day.

Additional Editorial