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About Portobello

Est 1740

Winding through West London, Portobello Road is one of the capital’s most beloved shopping destinations. A concrete river rushing with the accumulated footfalls of millions of visitors every year, including famous individuals such as Victoria Beckham and Sienna Miller. Its bustling pavements lead to an abundance of antique shops, boutiques, vintage fashion shops, book stores, cafes and one-of-a-kind outlets that give Portobello its unique energy. Like every great stream, it is marked by dozens of tributaries that beckon intrepid explorers. Discover Boutiques has spent many a day exploring this corner of London, uncovering its hidden delights and discovering the stories behind its most renowned destinations in Notting Hill.

Discover Boutiques brings the best of Portobello Road directly to your home and offers intimate insights into the people and places that make it so special.

Boutiques in the Portobello area

The Gathering Goddess


219 Westbourne Park Road, W11 1EA
Tel: 0203 441 2428

Collectors Vintage & Designer

The Gathering Goddess stocks a range of fashion forward vintage garments from every decade of the 20th century that can be worn in a modern context.

Lali Shop


101 Golborne Road, W10 5NL
Tel: 020 8964 1177

Independent Designer Collective

Lali shop is a dramatic Bauhaus infused space displaying an eclectic selection of fashion, accessories and objets d'art.

202 London


202 Westbourne Grove, W11 2RH
Tel: 0207 792 6888

Independent Designer Collective

202 is a beautiful boutique that brings fashion, retail and modern eating together. Sitting in the centre of West London's most stylish shopping street, Westbourne Grove.

One of a Kind


259 Portobello Road, W11 1LR
Tel: 0207 792 5284

Collectors Vintage & Designer

One of a Kind is a capsule of beauty and elegance throughout the ages. Providing unique and rare pieces to a worldwide clientele of people who appreciate the highest quality in fashion.

Wolf & Badger Notting Hill


46 Ledbury Road, W11 2AB
Tel: 0207 229 5698

Independent Designer Collective

Wolf & Badger is a unique platform to promote, support and retail independent fashion, jewellery, and accessories brands from the UK and beyond.



255 Portobello Road, W11 1LR
Tel: 0207 739 6430

Independent Designer

Dress label Darimeya has taken the fashion world by storm with its signature feminine prints and quirky style. Influences of Oriental luxurious fabrics can be seen in the collections.

Art in Transit


243 Portobello Road, W11 1LR

Independent Designer

Couverture & The Garbstore


188 Kensington Park Road, W11 2ES
Tel: 0207 229 2178

Independent Designer Collective

Strictly independent they do not carry any clothing that has been bought up and sold out. All of their suppliers are like like them. Fighting hard the monsters of the corporation.

Best Known For

  • Antiques
  • Vintage and couture clothing
  • West Indian culture
  • North African culture
  • Markets
  • Sightseeing

Getting There


7, 12, 23, 27, 28, 31, 52, 70 & 328


Ladbroke Grove (Hammersmith & City, Circle Line)
Notting Hill Gate (Central Line)

Transport for London Journey Planner


Parking can be found off street but may be very busy at times.

Opening Times

Opening times vary. 10:00am - 18:00pm Every day

Additional Editorial